In addition to the digital lead agency UDG, Anomaly and Proximity will also be responsible for the digital projects of the sports car manufacturer.
Photo: Porsche
The agency selection process at Porsche has ended. The sports car brand has been looking for an additional digital agency for its online marketingactivities and has chosen two partners: Anomaly and Proximity . In addition to the existing online lead agency UDG, they will in future be responsible for the global digital projects at Porsche. Anomaly should also be used for creative tasks.
In addition to the German-based agencies Kemper Kommunikation and Grabarz & Partner , Porsche’s main creative agencies are Cramer Krasselt(Chicago / for the US market) and Saatch & Saatchi (Shanghai / China).
Porsche plans to launch its first electrically powered sports car model Taycan later this year .
There had been a change in Porsche marketing in the meantime: New Director Marketing Communications is Oliver Hoffmann , who has taken over the post from Robert Ader . Ader has been Vice President Customer Relations at Porsche since March 2018. Hoffmann previously worked as a director of experiential marketing for the carmaker. (ds / ros)
To read more: https://www.wuv.de/agenturen/exklusiv_weltweiter_porsche_digitalpitch_ist_entschieden
