“We heard that from so many consumers,” says Kate Trumbull, VP of advertising and Hispanic marketing at Domino’s.
The leading pizza chain for years has had technology that lets customers track their orders. It recently added GPS and the ability to customize an alert to know when the delivery driver is two, four or six minutes away, says Trumbull.
Now, it is illustrating the new feature in a memorable way. Fisher reprises the scene from the 1983 film “Risky Business,” when Cruise’s character Joel dances to “Old Time Rock & Roll” wearing little more than a pink dress shirt. Domino’s and its agency CP&B did their best to match details from the film, even conducting a search for a house with a similar staircase for the shoot.
The delivery person in the commercial is played by Curtis Armstrong, who played Joel’s friend Miles in the movie.
Domino’s has gone back to the 80s before. In 2017 it redid the running home scene from “Ferris Bueller’s Day Off,” with “Stranger Things” star Joe Keery taking the place of Matthew Broderick as Ferris, to promote its delivery tracker. Alan Ruck, who played Cameron in the movie, played Ferris’ father in that campaign.
Source: Ad Age