New York, NY, August 21, 2014 – To further build out its global capability, brand agency KBS (kirshenbaum bond senecal + partners) announced today that it has acquired a majority stake in Albion, an integrated marketing agency based in London. Founded in 2002, Albion is a creative business partner to Europe’s most renowned entrepreneurs, startups and corporations with a reputation for inventing and reinventing businesses to unlock growth. The agency offers a modern approach to a broad range of marketing services including advertising, branding, PR, data-led marketing, and product design.
KBS, an MDC Partners agency, has offices in New York, Los Angeles, Toronto and Montreal. The partnership with Albion adds a 100-person office in London to lead the group’s activity in Europe. Founder Jason Goodman will continue in his role as CEO of Albion, taking on additional international responsibilities to grow the KBS Albion group offering across Europe, reporting to Lori Senecal, global executive chairman of KBS and CEO of the MDC Partner Network. Albion and KBS have been working together informally in recent months, and the agencies are currently collaborating on a number of new business and organic growth opportunities in North America, Europe and China.
“The most important thing to us was finding a business partner with a like-minded approach to delivering bold solutions for global clients. Albion is a rare find in London and the ideal fit for the KBS group, as we share a passion for entrepreneurship and invention. I’m very excited to welcome Jason and his talented team to the KBS family,” said Senecal.
Goodman added, “This partnership allows us to take Albion to the next level. Our clients have challenged us to take the unique Albion formula international. Our people are seeking more investment in growing further integrated resources and we’ve proven the need for a platform for investment in new startup ventures. Our partnership with KBS means we can accelerate all of this. It’s a major strategic win for us both.”
KBS has ignited a movement to press beyond the hyperbole of “innovation” to genuine invention, true to the belief that it takes true invention to deliver real competitive advantage for brands. To deliver this, KBS incorporates business units around technology (KBS Spies & Assassins), start-up investment (KBS Ventures) and content creation (KBS Content Labs). As part of the partnership, Albion will expand its capabilities to New York, and KBS specialisms including Spies & Assassins and Content Labs will open in London.
Additionally, KBS will expand its Ventures unit to London, to be overseen by Goodman, to build out a platform for Albion’s continuing investments in European startups. Albion already holds equity in clients Chemist Direct and Trillion Fund, while Goodman is an active angel investor with a portfolio that includes Brainient, Kano, Soluto and Abes Market.
Albion has built a reputation as an agency that works with game changers, developing a highly integrated offer and an innovative, agile approach that means they can partner closely with fast moving entrepreneurs and high growth companies. Albion has been a creative business partner for many of the most successful growth businesses to emerge from Europe including Skype, King, Innocent, Zoopla, Betfair, Wonga, Funding Circle, Transferwise, Klarna, JustGiving and Seedrs. The agency also has an impressive brand portfolio that includes Addison Lee, Compare the Market, eHarmony, Aviva, Telefonica and Jose Cuervo.
Known for inventing true marketing firsts to solve big brand challenges, KBS is an integrated creative, advertising and marketing agency whose diverse client roster includes BMW, American Express, Intel, TE Connectivity, Harman, and Vanguard, among others.
KBS (kirshenbaum bond senecal + partners) is the brand agency for an inventive world. We are an integrated creative, advertising and marketing agency committed to inventing the highest value ideas for our clients and for ourselves. Our team of passionate inventors and creative entrepreneurs is dedicated to doing things that matter and making things that matter. Today KBS serves a diverse roster of clients that includes American Express, BMW, Harman, HomeGoods, Simmons Bedding Company, Boar’s Head and Vanguard. For more information on KBS, a member of the MDC Partners Network, please visit www.kbsp.com.
Albion is a creative business partner. We help invent and reinvent businesses to make them remarkable (and so unlock growth). We helped scale some of the biggest European startups like Skype, Betfair, Innocent, Zoopla and King. We apply what we learn with startups to help corporates like Telefonica, Aviva, Hays and CompareTheMarket.com innovate. We’re not a strategy consultancy, a branding company, a product design studio, a mobile developer, an advertising agency or a data analytics business. But we do all of those things because they, in combination, get businesses growing. For more information on Albion, a member of the MDC Partners owned KBS Albion Group, please visit albion.co.