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Press Release

MDC Media Partners Enters into Strategic Partnership with Digital Media Buying Agency Unique Influence

Partnership Bolsters Media Offering’s Digital Capabilities with Deep Expertise in Social, Mobile and Search; Offers Growth Platform for Celebrated Austin-Based Shop

New York, NY, December 11, 2015 – MDC Media Partners announced today that it has entered into a strategic partnership with leading digital media buying agency Unique Influence (UNIQUE). Founded in 2011 by Ryan Pitylak and Chantal Pittman, UNIQUE is a leader in managing innovative large-scale cross-channel advertising campaigns on leading technology platforms. With particular distinction in the areas of social, mobile and search marketing, UNIQUE works with clients in the areas of E-commerce, Lead Generation, Gaming and Apps, among others.

“Unique Influence is a clear leader in the digital media buying space and we are thrilled to be able to partner with them to help fuel their growth,” said Martin Cass, CEO of MDC Media Partners. “At the same time, by bringing the MDC Media Partners and Unique Influence capabilities closer together, we see significant incremental value to clients by driving proven business results in the fast-growing areas of social and mobile. A significant foothold in Austin also gives us meaningful access to one of the country’s hottest pools of talent in one of the most desirable places to live.”

Known for its passionate focus on client ROI, Unique Influence develops customized performance-based advertising programs and proprietary techniques born from a data-centric view of a customer’s buying cycle to deliver results for top-tier clients, including two named 2014 Games of the Year by Facebook.

With the support of a forward-thinking and fast-growing media planning and buying entity, the collaboration of firms across the MDC Partners network, and the resources to build its team, UNIQUE will expand to meet the growing demand for its services.

“Aligning with a partner that shares our vision and culture is an important step in pursuing our goal to become the leading agency for managing social and mobile campaigns for the world’s most innovative brands,” said Pitylak, CEO of Unique Influence. “We are in an extremely exciting time in our company’s life, and with this distinctive partnership, we see an even clearer runway for our agency, our talent and our partners.”

About MDC Media Partners

Built on the unmatched creativity of the MDC Partners network, MDC Media Partners is the umbrella of MDC specialist media capabilities, including media technology and service offerings.  The MDC Media Partners group includes Assembly, EnPlay, LocalBizNow, The Media Kitchen, Trade X, Unique Influence, and Varick Media Management.

About MDC Partners Inc.

MDC Partners is one of the fastest-growing and most influential marketing and communications networks in the world.  Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world’s most respected brands.  By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,500 clients worldwide.

As “The Place Where Great Talent Lives,” MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients.  For more information about MDC Partners and its partner firms, visit www.mdc-partners.com and follow us on Twitter: http://www.twitter.com/mdcpartners.

Alexandra Delanghe
SVP, Corporate Communications