Uber is set to hire MDC Partners’ 72andSunny as its global creative agency, according to people familiar with the matter. The appointment comes just four months after Bozoma Saint John took the marketing helm at the ridesharing company.
72andSunny declined to comment. Uber did not respond to requests.
The creative review was for Uber’s global work and is not expected to affect Deutsch’s North American account, according to people with knowledge of the matter. However, some people close to the issue say the scope of work has not yet been determined and could eventually include North America. Deutsch, which referred inquires to Uber, won the North American creative business last summer following a review.
It was not immediately clear if one or multiple agencies previously handled global creative work for Uber.
The impending account win comes a week after 72andSunny, along with VML, became the first agencies to be “certified” by equality advocacy group 3% Movement for creating inclusive cultures in which both men and women can thrive.
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